A BIBLIOMETRIC ANALYSIS OF THE THEORY OF PLANNED BEHAVIOR IN THE CIRCULAR ECONOMY

Purpose: Despite the increasing relevance of the Theory of Planned Behavior (TPB) in Circular Economy (CE) research, its application and related trends remain insufficiently explored. This study aims to systematically assess the use of TPB within CE literature, focusing on its evolution and identifying key research gaps. Design/methodology/approach: Conducting a bibliometric review of Scopus data from 2016 2024, it examines metrics such as publication counts and citation trends, while employing science mapping techniques to uncover collaborative networks and thematic clusters Findings: The findings reveal a growing interest in TPB’s applications, especially in areas such as stakeholder relationships, waste management, and recycling practices. Research limitations/implications: The study also highlights significant research gaps, particularly the need for more empirical investigations and the integration of theoretical, practical, social, and policy implications. Ultimately, this research enhances the understanding of TPB's role in promoting sustainable behaviors, offering a foundational framework for future research at the intersection of TPB and CE. Practical implications: Organizations should promote environmental commitment, educate stakeholders on barriers to CE adoption, and integrate waste management strategies to advance collaborative efforts and position themselves as sustainable leaders. Social implications: Policymakers and community initiatives are essential for promoting CE solutions by fostering sustainable practices through targeted incentives, public awareness, and education to drive environmental sustainability and community engagement. Originality/value: The paper provides researchers with a clear overview and inspire future TPB-based studies in CE. The study used performance analysis to determine contributory journals and researchers and availed bibliometric science mapping tools and gap analysis to identify influential themes and highlighted emerging trends being considered.