UNLEASHING HALAL POTENTIAL: EXPLORING THE DYNAMICS OF HALAL LOGISTICS IN TANGERANG CITY, INDONESIA

The rapid expansion of the global halal market has increased the demand for efficient and standardized halal logistics. This study examines key challenges and enablers of halal logistics implementation in Tangerang City, Indonesia, a region experiencing significant growth in halal consumerism. Using a quantitative cross-sectional approach, data were collected from 170 consumers across diverse social backgrounds. The survey, distributed via Google Forms, was analyzed using Structural Equation Modeling (SEM) with WrapPLS to indetify key logistics barriers and improvement opportunities. The findings reveal three major challenges: (1) Inconsistent halal certification processes, causing compliance confusion; (2) Low consumer awareness, impacting purchasing confidence; and (3) Weak stakeholder collaboration, leading to inefficiencies. The study also identifies four key enables: (a) Technology adoption, particularly tracking systems and digital platforms, to enhance supply chain transparency and operational efficiency; (b) Education and training programs, to improve halal literacy among logistics professional and consumers; (c) Regulatory harmonization and stakeholder collaboration, to ensure smoother implementation of halal logistics; and (d) Optimized transportation solutions, to maintain halal integrity and improve delivery efficiency.