THE IMPACT OF STRATEGIC INTELLIGENCE ON ENHANCING CREATIVITY AND ORGANIZATIONAL EXCELLENCE

This study aims to identify the impact of strategic intelligence in supporting the sustainable competitive advantage of employees in organizations. Strategic intelligence was explained as the organization’s ability to find leaders who possess the intelligence, knowledge, and experience to build a future vision, strategic focus, creativity, and strategic implementation. Organizational excellence was explained as the organization’s ability to focus on the consumer and the market by collecting and analyzing relevant data accurately. This study also shows that strategic intelligence is one of the most important requirements for making more successful organizational decisions. It discovered that there is a relationship between strategic intelligence and the decision-making process, and it is crucial in helping organizations and managers to make appropriate decisions quickly and effectively for their organizations. This study recommends developing an annual work program that focuses on enhancing strategic intelligence and clarifying the different dimensions for employees to achieve competitive advantage.