EXPLORING THE REASONS AND PATTERNS BEHIND ONLINE FOOD ORDERING PREFERENCES

This study with the aim to suggest enhancing convenience features, introducing subscription models and improving service reliability examines the reasons and frequency of online food ordering among customers. The researchers use primary data(structured questionnaire) to analyze various reasons and reveal that convenience, including home delivery and time-saving, emerges as the primary motivator, followed by factors like avoiding traffic and bad weather. The findings reveal that most customers order food online occasionally, reflecting situational rather than habitual usage. KEY WORDS: Online food ordering, Reasons for ordering online.