VERBALIZATION OF WAR IN THE MODERN DIGITAL SPACE

The research conducted by the author is framed within the concept of "war" and its verbalization in the modern digital space. One of the tools in this process is rhetoric, as a means of argumentation, persuasion, and reality construction. Due to the complexity of the digital space, the author distinguishes between "verbalization" and "visualization," both of which participate in the construction of reality. The conceptualization of war in the modern Ukrainian context is impossible without symbolization, which occurs in all forms and formats. Analyzing symbolic figures, the author emphasizes their role in shaping public opinion, creating Ukraine's image on a global level, and the overall perception of the war. The author highlights several key symbols that have gained wide recognition during the Russo-Ukrainian war: "Cyborgs," "Da Vinci," "Ghost of Kyiv," the Azov Regiment, the defenders of Snake Island, the dog Patron, and others. The article argues that symbols play a crucial role in the rhetoric of war, as they are capable of concentrating complex emotional and ideological messages, contributing to the unification of society and the formation of national identity. Photography, cinema, music, political speeches, videos, social media, books – all fall into the rhetorical field and verbalize, visualize the symbols of war. The analysis conducted by the author establishes that in modern conditions, these symbols are rhetorically constructed according to two modes: ethos and pathos, and reason, nobility, and deeds create the people's allegiance. The rhetorical transformations and strategies used in the verbalization of war have a powerful impact on public consciousness.