Evaluating the Effectiveness of Digital Content Delivery and Usability of the Kerala Council for Historical Research (KCHR) Institute

Aims: The primary aim of this study was to assess the usability, accessibility, and content relevance of the Kerala Council for Historical Research (KCHR) website for three main user groups: the general public, researchers, and heritage professionals. The study sought to identify strengths and weaknesses in terms of user experience, navigation, and accessibility, as well as to provide recommendations for improvements. Study Design: This study employed a mixed-methods approach, combining content analysis with webometric analysis. A systematic framework was followed to evaluate the website’s technical performance alongside its content relevance and usability for different user groups. The combination of these two methods allowed for a comprehensive evaluation, integrating both qualitative content insights and quantitative technical data. Place and Duration of Study: The study focused on the KCHR website, with data collected on February 15, 2025. The analysis was performed remotely, using web tools and methodologies for website assessment. The study period for data analysis and reporting extended over several weeks following data collection Methodology: The analysis was conducted remotely using the SiteAnalyzer Search Engine Optimization (SEO) Tool v2.2.119, which is a webometric tool designed to assess website performance and optimization. While webometric analysis (Webometric analysis examines the structure, content, and performance of websites to assess their accessibility and user engagement. It helps identify technical issues that impact user experience and website effectiveness.) was not the core focus of the study, it provided essential data on technical aspects such as accessibility, navigation efficiency, and search functionality. These insights helped complement the content analysis, which focused on user engagement and accessibility. By utilizing webometric data, the study was able to highlight key areas for improvement, including interactivity and user experience, offering a more holistic evaluation of the Kerala Council for Historical Research (KCHR) website. A 1–5 rating scale was used to assess usability criteria determined by the study’s objectives. Results: The analytical findings highlight both strengths and weaknesses of the KCHR web portal. The site is open and well laid out, providing a clear connection to Kerala’s history and cultural experience. It effectively offers insights into research activities, public programs, and cultural initiatives. There are areas that need improvement, particularly in navigation and search functionality. While basic navigation is straightforward, some users may struggle to locate specific resources due to poor search functionality and less intuitive pathways to key areas such as research opportunities. Enhancing these aspects, along with user engagement features, can significantly improve accessibility and information retrieval for both researchers and the public. Specific recommendations include increasing interactivity and providing clearer guidance on research resources. The integration of Kerala’s historical heritage into the website creates an effective platform for showcasing the state's rich culture while also promoting research and public engagement. Conclusion: The study concludes that the KCHR website effectively presents Kerala’s cultural diversity and historical heritage, serving as a valuable resource for both the public and researchers. There are key areas that need improvement to enhance usability. Enhancing search functionality, navigation, and overall user experience is essential to better serve its diverse audience. Key recommendations include improving search functionality, streamlining navigation, and increasing interactivity. Improved pathways for discovering research opportunities and increased interactivity would strengthen the website’s role in supporting research and public engagement. While the website is well-built, optimizing these areas will ensure it caters more effectively to the needs of its users.