E-commerce and Shipping Preferences - “The Impact of E-Commerce on Student Preferences for Shipping and Delivery Services”

The exponential rise of e-commerce has revolutionized retail, with logistics emerging as a critical factor shaping consumer satisfaction and loyalty. Among the digitally fluent student demographic, delivery speed, cost efficiency, reliability, and technology-driven features play a decisive role in shaping preferences for online shopping platforms. This study examines the shipping and delivery expectations of students, using empirical data collected from 170 respondents through a structured survey. Statistical tools such as correlation, regression, T-tests, and ANOVA were employed to analyse relationships between delivery attributes and consumer behaviour. The results show that flexible, fast, and cost-effective delivery services strongly predict satisfaction and loyalty. The study recommends strategic investments in last-mile delivery optimization and personalized shipping options for e-commerce platforms targeting the student segment. Keywords: E-commerce, logistics, shipping preferences, students, delivery satisfaction, last-mile delivery, digital consumer behaviour