GLOBAL ECONOMIC SHOCKS AND BUSINESS RISK MANAGEMENT

Global economic shocks, such as financial crises, pandemics, and geopolitical conflicts, disrupt markets, hinder economic growth, and force companies to rethink their business models. Understanding the impact of such crises on economic performance and corporate resilience is crucial for developing sustainable business strategies. This paper aims to analyze the impact of global economic shocks on business risk management, with a particular focus on financial crises and pandemics. By examining historical economic downturns, we seek to identify key lessons and propose strategies for enhancing corporate resilience in uncertain environments. Methodology. The study is based on a combination of macroeconomic analysis, empirical case studies, and data visualization. Official GDP growth statistics, reports from international financial institutions (IMF, World Bank), and scholarly articles on risk management strategies are utilized to provide a comprehensive assessment of economic crises and their consequences for businesses. Results. The findings reveal that businesses with adaptive risk management frameworks, strategic flexibility, and digital transformation capabilities are more resilient to economic shocks. Case studies on the 2008 Global Financial Crisis and the COVID-19 pandemic illustrate how organizations that integrated agile financial planning, diversification, and digital solutions recovered more effectively. The study underscores the role of government policies, monetary interventions, and corporate innovation in shaping post-crisis strategies. The practical implications emphasize the necessity of proactive risk assessment, scenario-based planning, and enhanced supply chain resilience for business sustainability in volatile economic conditions. Practical implications. The study highlights that businesses can enhance resilience to economic shocks by adopting agile strategic planning, leveraging digital transformation for risk assessment, and diversifying operations across markets and supply chains. The findings emphasize the importance of integrating AI-driven analytics, blockchain security, and scenario-based planning to mitigate financial risks and improve business continuity. Strengthening supply chain resilience and implementing proactive crisis management frameworks are essential for sustaining long-term stability in volatile economic conditions. Value / originality. This research contributes to the existing body of knowledge by offering a systematic classification of economic shocks and their implications for business risk management. Unlike previous studies that focus solely on financial aspects, this paper integrates macroeconomic analysis with contemporary risk mitigation strategies, including digital transformation and AI-driven decision-making. The insights provided are particularly relevant for business leaders and policymakers seeking to develop agile risk management frameworks in an era of heightened economic uncertainty.