ЦИФРОВІЗАЦІЯ ПІДГОТОВКИ МОЛОДІ ДО ПІДПРИЄМНИЦЬКОЇ ДІЯЛЬНОСТІ У СФЕРІ КРЕАТИВНИХ ІНДУСТРІЙ

The relevance of this study stems from the significant and growing role of digital technologies in the economy, particularly within the creative industries, where the digitalization of all aspects of life has become a prerequisite for competitiveness. Aim: To analyze the impact of digitalizing education on the development of entrepreneurial skills among young people. Methods: Theoretical analysis of scientific, industry-practical, reference, and educational literature to explore the influence of digitalized education on preparing youth for entrepreneurial activities in the creative industries; synthesis of theoretical information and empirical data to identify positive international practices in using digital educational technologies to prepare youth for career development; and a survey of young people to assess their readiness to apply digital technologies in starting and managing their own businesses. Results: Based on the theoretical analysis of research sources, it was established that integrating digital technologies into youth training significantly enhances their entrepreneurial competence and preparedness for entrepreneurial activities. The majority of surveyed students expressed a positive attitude toward digital innovations in education and confirmed the need for further development of digital skills through practical sessions, webinars, and workshops. Through the analysis of theoretical insights and the synthesis of empirical data, key factors were identified that improve conditions for developing entrepreneurial competence in future professionals. These include active involvement of the state and businesses in creating opportunities for digitalizing education, expanding youth access to digital resources, continuously updating educational programs to reflect the latest digital trends, incorporating modern technologies (such as VR/AR and artificial intelligence) into the educational process, and strengthening the practical component of training through business simulators and startup incubators. Conclusions: The digitalization of youth training for entrepreneurial activities in the creative industries is a critical factor in shaping competitive professionals capable of creating innovative products that meet the demands of the digital era.