Benchmarking Indian E-Commerce Giants: Insights From Festive Sales Performance

This study presents a comparative analysis of the websites of three major e-commerce platforms in India: during the busy shopping sale of Diwali and Navratri. Using metrics derived from Lighthouse audits, the report evaluates the performance, accessibility, SEO, and adherence to best practices of each site. Key factors such as First Contentful Paint (FCP), Largest Contentful Paint (LCP), Speed Index, and overall user experience are examined. The analysis highlights the strengths and areas for improvement of each platform, with recommendations for enhancing load times, user accessibility, and search engine optimization. This comparison aims to provide actionable insights into optimizing the performance and usability of e-commerce websites.