Exploring TikTok as an Educational Tool: Student Insights and Perspectives

The rise of social media has significantly influenced various aspects of daily life, including education. Among these platforms, TikTok stands out for its engaging short videos that captivate millions globally. Initially perceived as purely for entertainment, TikTok has piqued interest as a potential educational tool. This study explores TikTok’s educational viability by assessing student experiences and perceptions. Utilizing a mixed-methods approach, the study surveyed 50 students from the National University Dasmariñas, combining quantitative data on TikTok usage patterns with qualitative insights into its educational effectiveness. The survey revealed that $\mathbf{7 0 \%}$ of respondents frequently used TikTok, with $\mathbf{6 0 \%}$ employing the platform for learning. Preferred subject areas included Science and Math, aligning with Mayer’s Cognitive Theory of Multimedia Learning, which emphasizes the benefits of combining auditory and visual information. Qualitative data provided more profound insights into student motivations, highlighting TikTok’s accessibility and engaging format as critical factors. Students appreciated the platform’s ability to present complex topics in bite-sized, digestible chunks. However, concerns about the short format limiting in-depth exploration and the need for accuracy were noted. The study concludes that while TikTok holds promise as a supplementary educational tool, especially for initial knowledge acquisition and visual learning, it should be integrated thoughtfully with traditional methods to address its limitations. Future research should explore strategies for effectively leveraging TikTok in formal education, ensuring quality control, and enhancing student engagement and learning outcomes.