Fostering Innovativeness in the Automotive Industry through Digital Leadership, Citizenship, and Transformation

This study aims to determine the effect of Digital Leadership, Digital Citizenship, and Digital Transformation on Innovativeness in the automotive industry. This study uses a survey method with primary data collection from employees and customers of the automotive industry. The independent variables in this study are Digital Leadership, Digital Citizenship, and Digital Transformation, while the dependent variable is Innovativeness. The sample of this study consists of employee who works at automotive industry by taking a sample of 284 respondent. To find out how the independent variables affect the dependent variable, quantitative research will be used to analyze the data collected. It is hoped that the study will increase understanding of the importance of Digital Leadership, Digital Citizenship, and Digital Transformation in increasing Innovativeness at automotive industry.