The Promotion of Synergy between Sustainability and Heritage Preservation

In recent years, there has been extensive discourse surrounding the concept of sustainability. Cultural heritage is a vital part of a society’s existence. Due to the efforts of UNESCO in promoting the Decade of Culture, there has been a simultaneous growing recognition of the significance of culture in national and international contexts. However, the coexistence of these two phenomena, sustainability and culture, has often been characterized by a certain degree of discomfort. The primary aim of this paper is to address the conflict between preserving culture and promoting economic development. Cultural heritage plays a crucial role in the existence of a society, and this is especially significant for Nigeria, which has the highest concentration of black people globally. In a broader context, there is a recognition of the conflict between preserving cultural heritage and promoting economic development. this paper examines the challenges Nigeria faces in its rush towards economic development. The study followed a qualitative approach. Data review involved the use of documentation analysis. In the quest to examine these strategies, both strengths and difficulties associated with each approach was discovered. In conclusion an effective strategy was used to maximize the advantages of cultural tourism while maximizing its drawbacks.