ЦИФРОВІЗАЦІЯ ПІДПРИЄМНИЦЬКОЇ ДІЯЛЬНОСТІ В УМОВАХ ІНКЛЮЗИВНОЇ ЕКОНОМІКИ

Digitalization of entrepreneurship in an inclusive economy allows creating equal conditions for the development of small and medium-sized businesses, lowering barriers to entry into markets, and promoting the involvement of individuals from different social groups, such as women, people with disabilities, and residents of remote regions, in entrepreneurial activity. Thanks to modern digital technologies, such as e-commerce, online platforms, and tools for automating business processes, even entrepreneurs with limited resources can effectively develop their activities and enter global markets. Thus, digitalization of entrepreneurship becomes not only an engine of economic growth, but also an important tool for ensuring social justice and economic equality. An important component of this process is ensuring access to technologies for all segments of the population, which contributes to the development of an inclusive economy that takes into account the needs of each person and supports sustainable business development in a changing global environment. Purpose of the study. The purpose of the presented work is to determine the features of the development of entrepreneurial structures under the influence of digitalization and taking into account the conditions of an inclusive economy. The object of the study is the process of entrepreneurial activity under the influence of digitalization in the conditions of an inclusive economy. The methods used in the study are modern methods and principles of scientific knowledge, general theoretical and specific research methods, which allowed us to reveal the features of the digitalization of entrepreneurial activity in the conditions of an inclusive economy. The main hypothesis of the study was the assumption about the possibility of improving entrepreneurial activity through the implementation of a set of digital tools. Presentation of the main material of the study. From small entrepreneurs to large corporations, digital tools allow you to optimize business operations, reduce costs, expand the scale of activity and provide access to new markets. However, it is important to note that for the successful implementation of these benefits, it is necessary to ensure the availability of technology and training for those who previously did not have the opportunity to take advantage of such opportunities. An inclusive economy, based on the principles of equal opportunities, not only promotes economic growth, but also creates conditions for the social integration of all segments of the population into the economic process. Digitalization in this sense becomes a powerful tool for reducing social and economic barriers, as it allows integrating entrepreneurs from different social groups into global business processes. The originality and practical significance of the study is confirmed by the possibility of using certain conclusions at enterprises that are currently gradually implementing digitalization. Conclusions and prospects for further research. Thanks to digital technologies, entrepreneurs can improve their marketing, sales, business management strategies, optimize internal processes and reduce the costs of doing business. At the same time, an important aspect is that these opportunities are available not only to large enterprises, but also to small and medium-sized companies, which are often the basis of the economies of developing countries or regions with limited resources. Therefore, the digitalization of entrepreneurial activity in an inclusive economy is not only an opportunity for business to develop and be competitive, but also an important step towards ensuring social equality and economic justice in society. This creates conditions for everyone, regardless of social status, to have the opportunity to realize their potential in the field of entrepreneurship, thus contributing to sustainable and mutually beneficial economic development at all levels.