ПРІОРИТЕТНІ НАПРЯМИ ВИКОРИСТАННЯ ІННОВАЦІЙНИХ МЕТОДІВ В УПРАВЛІННІ ЗАКЛАДАМИ КУЛЬТУРИ

This paper explores the priority directions for the use of innovative methods in the management of cultural institutions. As the cultural sector undergoes rapid changes due to technological advancements, globalization, and evolving audience expectations, cultural institutions must adapt to remain relevant and efficient. The purpose of the article is determining priority areas for the application of innovative methods in the management of cultural institutions, analyzing their impact on the effectiveness of the functioning of cultural institutions, as well as substantiating strategic approaches to the implementation of modern management technologies in the field of culture. The methodological basis of the research in the article is the scientific work of the authors in the field of economics of culture, innovation management, management in the field of culture, as well as social partnership. The research was carried out on the basis of general scientific methods of research - a systematic approach, analysis and synthesis, methods of typological and comparative analysis, empirical methods. The object of the study is the sphere of culture, which needs conditions in which organizational and financial reforms are carried out, as well as the development and application of innovative management methods. The hypothesis of the study. The paper identifies key areas where innovation plays a crucial role, including digital transformation, audience engagement, data-driven decision-making, and sustainability practices. Presentation of the main material. It emphasizes the importance of incorporating modern technologies such as artificial intelligence, virtual reality, and digital platforms to enhance visitor experiences and improve operational efficiency. Additionally, the paper discusses the integration of interdisciplinary approaches, fostering collaborations with tech companies, and developing new business models for cultural organizations. The originality and practical significance of the study. The measures taken in the economic sphere are aimed at expanding entrepreneurial activity based on the mechanisms of a market economy, attracting local and foreign investment, modern technologies and creating competitive enterprises, new jobs and, as a result, increasing the economic power of the country. Conclusions. The adoption of these innovative strategies will help cultural institutions address challenges, enhance their cultural impact, and ensure long-term sustainability in an ever-changing environment.