Antecedents and consequences of revisit intention: integrating audiovisual interaction, aesthetic preference, and revisit intention - A case study of four parks in Hangzhou, China

Various auditory and visual factors within parks influence people’s perception and experience of the environment, but few have explored the complex relationship between the audiovisual environment and revisit intention. To address this gap, our current research proposes a conceptual model aimed at deciphering the intricate interactions between the audio-visual environment, subjective perception, and revisit intentions. In this study, 701 visitors to four urban parks in Hangzhou, China were surveyed. Using statistical analysis based on Partial Least Squares Structural Equation Modeling, we explored the relationships between the audiovisual environment, aesthetic preference, affective perception quality of the soundscape, and revisit intention. The results first indicated that, apart from ground vegetation which only enhanced aesthetic preference, other natural landscape features and sound source types significantly increased visitors’ aesthetic preferences and revisit intentions. Additionally, the positive impact of sound source types in landscape features on revisit intention is highly related to acoustic quality indicators. These sound source types can alter the influence on the affective perception quality dimensions of the soundscape and aesthetic preference, thereby affecting visitors’ revisit intention. Finally, multi-group analysis showed that visitors’ socio-demographic characteristics, such as age, gender, and occupation, influenced the mechanisms generating revisit intentions under the audio-visual environment.