Public Choice for Influencers Versus Celebrities: Analysis According to Edgar Morin

This article examines why the public pays more attention to influencers today than to celebrities. It aims to integrate the author's ideas into the academic field of influencer research and mass culture. We will analyze the psychological differences that motivate the public's adherence to influencers compared to celebrities, drawing on Edgar Morin's theory of mass culture. We will conclude that these differences manifest primarily in three aspects.