Research on the Impact of Green Supply Chain Integration on Enterprises’ Green Innovation

Purpose: The objective of this study is to examine the influences of green supply chain integration, digital transformation of the supply chain, and environmental uncertainty on corporate green innovation. Moreover, relevant policy suggestions are put forward to facilitate the sustainable development of corporate green innovation. Design/methodology/approach: This study adopts the literature research method to sort out variables to understand the current situation as the foundation for our study, uses the questionnaire survey method to create a questionnaire to collect data, and analyzes the data with the help of the empirical research method to verify our hypotheses to draw conclusions. Findings: Green supply chain integration positively promotes corporate green innovation and also positively affects supply chain digital transformation, which in turn positively promotes corporate green innovation. Moreover, supply chain digital transformation acts as a mediator, while environmental uncertainty plays a moderating role and affects green supply chain integration and green innovation. Originality/value: This study delves into how green supply chain integration, with green internal integration, green supplier integration, and green customer integration as its independent variables, affects the green innovation of domestic manufacturing enterprises. By doing so, it breaks new ground for empirical research in this area and offers theoretical directions for the green innovation efforts of enterprises. Meanwhile, in the digital era, from the overall supply chain perspective, we break through the limitations of previously studied intermediary variables. We construct a theoretical model by integrating supply chain digital transformation and environmental uncertainty variables and explore the variable influence paths. This can fill the research gaps, lay a solid theoretical groundwork for enhancing enterprise sustainable development, and open a new path for enterprise growth.