Green Organisational Identity and Employees’ Green Behaviour: The Mediating Role of Environmental Commitment in Tourism Enterprises

In terms of the sustainability of the tourism sector, the green organisational identity and green behaviour of all employees are of great importance in successfully implementing environmental management practices. In this context, the purpose of this study is to determine the mediating role of environmental commitment (EC) in the relationship between green organisational identity (GOI) and employees’ green behaviour (EGB) among individuals working in the tourism sector. The data were collected through a questionnaire administered to 607 participants working in tourism enterprises operating within the borders of the Muğla province in Turkey. As part of the research study, analyses of the validity and reliability of the scales were carried out, and an analysis of the structural equation model was carried out using the SmartPLS 4.1 software to determine the relationships between the variables. As a result of this investigation, it was found that GOI has a significant positive effect on EGB and EC and that EC has a partial mediating effect on the effect of GOI on EGB. The findings of this research study can be considered to contribute to the literature both theoretically and practically.