Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System
This study examines the impact of a query recommender system on user search behavior, sales volume, and consumption diversity.
Authors
- Gordon Burtch (ORCID: https://orcid.org/0000-0001-9798-1113)
- Hyeokkoo Eric Kwon (ORCID: https://orcid.org/0000-0001-7464-6865)
- Xianneng Li (ORCID: https://orcid.org/0000-0003-4130-6930)
- Shuang Zheng (ORCID: https://orcid.org/0000-0002-7816-1176)
- Siliang Tong (ORCID: https://orcid.org/0000-0002-1730-1075)
Institutions
- Boston University (US)
- Nanyang Technological University (SG)
- Dalian University of Technology (CN)
Publication Details
- Journal
- Marketing Science
- Published
- 2025-03-24
- DOI
- https://doi.org/10.1287/mksc.2024.1121
- Citations
- 5
- Primary Topic
- Consumer Market Behavior and Pricing
- Type
- article
- Field-Weighted Citation Impact
- 10.36