Internet general experience platform promotes the innovative revival of erhu
This article focuses on the "e+" erhu music promotion project, and describes its promotion of the innovative revival of erhu in the Internet era. Under the back-ground that erhu music is facing inheritance difficulties, the country attaches importance to cultural inheritance and innovation, and the rapid development of the Internet, the project is centered on the "Lantang Zuoyuan" APP. Accord-ing to the PEST analysis method, the political, economic, social, and technologi-cal environment in which the project is located is relatively favorable, with de-velopment opportunities, and after feasibility analysis and market forecasting, its market prospects are good. This project not only generates significant social benefits, such as expanding the influence of erhu music culture, enhancing pub-lic cultural confidence, and promoting social progress, but also has considerable economic benefits. By obtaining profits through various profit models, it drives the development of related industries, achieves mutual benefit and win-win re-sults, and provides a new path for the inheritance and development of erhu mu-sic culture in the new era.
Authors
- Jingchen Wu
- Jun Cao (ORCID: https://orcid.org/0000-0002-5634-3008)
Institutions
- Anhui University of Finance and Economics (CN)
Publication Details
- Journal
- Economics & Business Management
- Published
- 2025-03-24
- DOI
- https://doi.org/10.63313/ebm.9027
- Primary Topic
- AI and Big Data Applications
- Type
- article
- Field-Weighted Citation Impact
- 0.00