Big Data Analytics

Abstract: Decision-makers are inundated with data in the current digital world. Big data presents difficulties for traditional management tools and techniques since it includes datasets that are not only large but also varied and changing quickly. Exploring and putting into practice ways for efficiently managing and extracting insights from large datasets is essential given the growing volume of such data. Decision-makers must extract valuable information from a range of data sources, including social media activity, everyday transactions, and customer contacts. Big data analytics is the process of applying sophisticated analytical methods to big datasets in order to extract insightful information. In addition to discussing the potential advantages of applying big data analytics to a variety of decision-making domains, this paper will examine many analytics methodologies and tools appropriate for big data analysis