Challenges and strategies in managing remote and multicultural teams in e-commerce

This paper aims to explore the dynamics of virtual teams in e-commerce and their relationship with innovation, highlighting the factors that influence effective collaboration and the creation of innovative solutions in digital work environments. Through a literature review, studies on technology use, team diversity management, and the impacts of virtual communication on team performance and creativity were analyzed. Additionally, the role of leadership, knowledge integration, and collaborative practices as facilitators of innovation was investigated. This study contributes to the understanding of the challenges and opportunities of virtual teams in e-commerce, highlighting the impact of digital transformation and the pandemic on innovation and remote collaboration.