Alcohol advertising in disguise: Exposure to zero-alcohol products prompts adolescents to think of alcohol—Reaction time experimental study
The combination of high levels of agreement and slower reaction times suggest that adolescents categorise zero-alcohol drinks as non-typical alcoholic drinks, rather than soft drinks. Thus, exposure to zero-alcohol drinks had similar effects to exposure to alcoholic drinks. Urgent regulatory action is required to ensure that restrictions on alcohol advertising and availability to minors extend to zero-alcohol drinks.
Authors
- Nathan John Harrison (ORCID: https://orcid.org/0000-0002-1011-8745)
- Svetlana Bogomolova (ORCID: https://orcid.org/0000-0003-4449-6514)
- Joanne Dono (ORCID: https://orcid.org/0000-0002-7428-8639)
- Murthy Mittinty (ORCID: https://orcid.org/0000-0001-8778-9793)
- Megan M. May (ORCID: https://orcid.org/0009-0007-7022-3700)
- Ashlea Bartram (ORCID: https://orcid.org/0000-0003-4657-6948)
- Aimee Brownbill (ORCID: https://orcid.org/0000-0002-3368-3907)
- Jacqueline Bowden (ORCID: https://orcid.org/0000-0003-1983-8930)
- Juan Rodríguez García
- Md Abdul Ahad
- Ivana Glavinic
Institutions
- Flinders University (AU)
- Foundation for Alcohol Research and Education (AU)
- Adelaide Institute for Sleep Health (AU)
- South Australian Health and Medical Research Institute (AU)
Publication Details
- Journal
- International Journal of Drug Policy
- Published
- 2025-03-24
- DOI
- https://doi.org/10.1016/j.drugpo.2025.104753
- Citations
- 6
- Primary Topic
- Substance Abuse Treatment and Outcomes
- Type
- article
- Field-Weighted Citation Impact
- 8.13
Funders
- Channel 7 Children's Research Foundation
- Department of Health and Aged Care, Australian Government