Analysis of the Effects of Digital Transformation on Business Performance: The Case of Istanbul Beylikdüzü Organized Industry

Purpose -The purpose of this paper is to analyze the effects of digital transformation practices on the performance of businesses. Design/methodology/approach -The population of this research is 1870 enterprises operating in Istanbul Beylikdüzü Organized Industrial Union Industrial Site and 520 people were surveyed. As a method in the research, deductive method in the conceptual part and quantitative methods in the application part, "relational survey" model was taken as basis in order to analyze cause and effect relationships and the survey participants were determined by simple random sampling method. Findings –Contribution to personal development variable has a negative effect on business performance; The contribution to career development variable has a positive effect and the contribution to work productivity variable has a positive effect.Discussion –The advantages offered by informatics technologies provide significant benefits to the production of goods and services of enterprises. In this context, the ability of enterprises to increase their profitability and market shares in a global context supports the formation of important developments in the economy. For this reason, in this research, it is thought that investigating the effects of informatics technologies on the performance of enterprises will contribute to the field.