Research on benefit distribution of rural logistics joint collection and distribution alliance based on improved Shapely value method

Under the guidance of the government policy, the rural logistics system gradually evolves to the common distribution mode. Among them, the rationality of the benefit distribution mechanism affects the stability of the alliance. According to the characteristics of rural areas, the joint collection and distribution alliance of rural logistics is constructed, and the participants and influencing factors of benefit distribution are analyzed in depth. By establishing a tripartite cooperative game model, Shapley value method, AHP method and fuzzy comprehensive evaluation method are combined. Based on the comprehensive consideration of risk, information level, government, ecology and resource input factors, a scientific profit distribution mechanism is proposed. Finally, the results are analyzed and verified by an example. The results show that the benefit distribution mechanism constructed in this paper can provide support for the benefit distribution of the rural logistics joint collection and distribution alliance.