Research on the impact of data empowerment on business model innovation in cold chain logistics enterprises

This study explores the impact of data empowerment on the business model innovation of cold chain logistics enterprises. Empirical analysis shows a significant positive correlation between data empowerment and business model innovation in cold chain logistics enterprises. Resource integration, as an intermediary variable, plays a partial mediating role between data empowerment and business model innovation. In addition, the innovation orientation of enterprises is a moderating variable that significantly enhances the relationship between resource integration and business model innovation. Data empowerment promotes effective integration of resources, thereby driving business model innovation in cold chain logistics enterprises. This impact is particularly evident in companies with a high degree of innovation orientation. Based on this, the following suggestions are proposed: cold chain logistics enterprises should strengthen data technology innovation, develop new data application scenarios, establish a data innovation ecosystem, focus on cultivating data innovation talents, optimize data innovation mechanisms, and achieve more efficient business model innovation.