Exploring the Investment Attitude of Women Bank Employees

Women now play a vital role in the success and development of the banking industry, both as employees and decision-makers and as consumers of financial services. The present study aimed to know the investment attitude of women bank employees working in Erode District located in Tirupur District. The study used questionnaire method to collect data from the women bank employees in the study area. Convenience sampling method was used to collect the data. 100 employees of various private and public banks in Erode District were chosen as sample of the study. The study revealed that as committed employees feel a sense of belonging and are more motivated to work, textile organisations are able to function more effectively and accomplish their objectives.. The present research will provide critical closure in this area by concentrating specifically on this demographic, examining how financially educated women transfer these principles to their own investments. It will assist in the comprehension of how professional knowledge can be related to personal financial decision-making and what, if any, obstacles lie in bridging the two. It is equally important to encourage financial inclusion and gender equality, understanding the attitudes of women to investment in the banking sector.