Enhancing MSME Financial Performance: The Role of Financial Literacy and Strategic Financial Planning

This study aims to analyze the influence of Financial Literacy and Financial Planning on Financial Management. It is classified as a Technology Readiness Level (TRL) 3 study, focusing on proof-of-concept testing for the analytical and experimental validation of key functions and characteristics. The research employs a quantitative approach using panel data, which combines time-series and cross-sectional data. This study is a causal quantitative research, with its subjects being Micro, Small, and Medium Enterprises (MSMEs) located in the Jababeka 2 area, Cikarang. The objects of the study include financial literacy, financial planning, and financial management. The sampling technique used is Simple Random Sampling, with data collected through questionnaires and analyzed using multiple linear regression analysis. Strengthening financial literacy and financial planning among MSMEs can contribute to achieving various Sustainable Development Goals (SDGs) by fostering an environment that supports inclusive and sustainable economic growth, generating positive impacts on society as a whole. Based on the results of the hypothesis test, it was found that financial literacy does not have a significant effect on financial management, whereas financial planning has a significant positive effect on financial management.