دور الذكاء الإصطناعي في تسويق التعليم الإلكتروني: تحقيق التوازن بين الكفاءة التقنية والقيم الإنسانية

With the spread of the COVID-19 pandemic, e-learning has become the primary system for learners, as the number of users on educational platforms surged from 20 million in 2019 to over 220 million in 2023. This study investigates the impact of artificial intelligence (AI) on e-learning marketing, focusing on educational equity, emotional interaction, and community engagement. Using a mixed-methods approach, data from 84 users on the "Coursera" and "Udemy" platforms were analyzed, alongside interviews with 6 learners. The key findings revealed that excessive personalization reduces educational satisfaction by 68% (β = -0.45, p < 0.01), while sentiment analysis contributed to a 45% increase in conversion rates. Transparency in AI systems enhanced trust by 67% (β = 0.67, p < 0.001), and 80% of participants emphasized the importance of human interaction. The study proposes the "Techno-Human Balance Model" to integrate AI efficiency with human-centered values.