RETAINING GENERATION Z WORKERS: STRATEGIES FOR SMALL AND MEDIUM ENTERPRISES IN NGHE AN PROVINCE, VIETNAM

This study investigates the factors influencing Gen Z employees' turnover intention. The author collected data by surveying 315 employees working in small and medium-sized enterprises (SMEs) in Nghe An province. Descriptive statistics and regression analysis were employed to analyze the collected data. The study's results indicate that five key factors affect Gen Z employees' turnover intention: (1) salary and compensation policies, (2) organizational commitment, (3) working conditions, (4) workplace relationships, and (5) job pressure. Based on these findings, the study proposes several solutions to help SMEs improve employee retention and reduce turnover. Keywords: Decision to quit; Gen Z workers; small and medium enterprises