Competitive Analysis of The Logistics Industry in The Context of Cross-Border E-Commerce

This paper describes the current situation of China's cross-border e-commerce logistics industry, mainly using the literature research method, SWOT analysis found that the problems of China's cross-border logistics industry are: the lack of professional cross-border e-commerce logistics personnel, cross-border e-commerce logistics information technology level is not high, the logistics infrastructure is not perfect, the lack of third-party logistics to provide specialized services, and the high cost of logistics. Threats faced in the development are: global turbulence and big reshuffle, deepening trade barriers, different status of logistics and distribution in different countries, mismatch between the speed of logistics development and demand, and complicated return and exchange of goods. According to the SWOT matrix of cross-border logistics industry, it summarizes the shortcomings of cross-border logistics development and puts forward suggestions and future development prospects.