Developing a Cultural Dimension Theory-Based Communication Characteristics Scale

This study developed a communicative characteristics scale based on Hofstede’s (1980, 1984, 1991, 2010) cultural dimension theory and validated it using data collected from high school and university students in Korea. Seven factors were derived through exploratory factor analysis. Additionally, a confirmatory factor analysis and comparative analysis with the respect for diversity scale (RDS) were performed using a 28-item test. Notably, establishing “femininity” as an independent factor proved challenging, the score for “small power distance” was higher than in Hofstede's previous research, and two distinct characteristics within the same cultural dimension exhibited opposite correlations with the RDS. This scale will be valuable for education and research that consider the cultural characteristics of Korean society and the disposition of individuals to respect diversity.