Perceptions fuelling the demand for high value imported aquatic food in China

China is a dominant player in the global aquatic food market, importing around USD 22 billion worth of aquatic foods in 2022, primarily highvalue species such as Atlantic salmon, lobster, abalone, and sea cucumber. Despite this, the drivers behind the demand for high-value imported aquatic food in China are under-researched compared to Western markets. This study explores these drivers and provides insights into the perceptions shaping demand. Secondary data analysis using China Customs data, alongside semi-structured interviews (n = 30) at fisheries and seafood trade shows in Shanghai and Qingdao, reveals significant findings. The study shows a notable increase in the importation of high-value species like crustaceans from the Americas and ongoing diversification in consumer preferences. Perceptions of quality, health, and food safety, influenced by cultural and social norms, greatly impact consumer demand. Products from certain countries are trusted more due to perceived higher safety and quality standards. While traders prioritize traceability for food safety and origin transparency, sustainability often remains a secondary concern, creating a gap between market practices and policy goals. To address this, traders should maintain traceability while placing greater emphasis on sustainable sourcing, supported by public awareness campaigns. Promoting sustainable practices is key to building a resilient, environmentally responsible trade system that ensures the long-term viability of aquatic resources and supports sustainable futures.