New Challenges and Legal Responses to Intellectual Property Protection in the Digital Era

With the rapid development of digital technology, intellectual property protection faces unprecedented new challenges. The convenience of digital replication and dissemination, the issue of copyright ownership of AI-generated content, and the legal application of cross-border intellectual property infringement have all posed severe tests to the existing legal framework for intellectual property. This paper aims to explore the new challenges faced by intellectual property protection in the digital era and analyze the existing legal framework's response measures and their shortcomings. Through an in-depth analysis of the technical, legal, and economic dimensions, this paper reveals the complexity of intellectual property protection in the digital era. The study finds that although international and domestic legal frameworks have been revised multiple times to meet the needs of the digital era, there are still issues such as legal lag behind technological development and imperfect mechanisms for cross-border intellectual property protection. To this end, this paper proposes improvement suggestions such as strengthening international cooperation, introducing new technological means, and increasing infringement compensation standards. The research of this paper not only provides theoretical support for improving the legal framework of intellectual property protection but also points out the direction for the future integration of law and technology.