Research on the Construction of Characteristic Ice and Snow Sports Culture under the 'Yantai-Weihai' Blue Economic Belt

This study focused on the ice and snow sports culture in the "Yantai-Weihai" region (Yantai and Weihai), aiming to explore its characteristics, current status, and development path under the background of the Blue Economic Belt. The research background stemmed from the global rise of ice and snow sports and the enormous potential demonstrated by the "Yantai-Weihai" region in the development of the ice and snow sports industry, given its unique geographical location and natural resources. The research aimed to deeply explore the characteristics of the ice and snow sports culture in the "Yantai-Weihai" region, analyze its development status, and discuss its significant role in promoting the Blue Economic Belt. The findings indicated that the "Yantai-Weihai" region possessed abundant ice and snow resources and a unique ice and snow culture, but it still faced shortcomings in industrialization and internationalization. The ice and snow sports culture in the "Yantai-Weihai" region was characterized by its unique coastal ice and snow landscapes, a solid public foundation, and a rich variety of events, gradually becoming a bright symbol of the Blue Economic Belt. In the future, strengthening cultural excavation, enhancing industrial levels, and expanding the international market would be key to the development of the "Yantai-Weihai" ice and snow sports culture.