Implementation of Corporate Social Responsibility in the Travel Industry in the Development of Sustainable Tourism

The development of the tourism industry has a significant impact on the economic, society, and the environment, but it also poses challenges related to negative impacts on natural resources and social life. The implemention of Corporate Social Responsibility (CSR) in the travel industry plays an important role in supporting the development of sustainable tourism. This research aims to analyze the evolution of the concept of Social Responsibility, which is still minimally applied in the tourism sector, and review innovative best practices with a strategic approach in the industry, which can have a positive impact on sustainable tourism development and community economic improvement. This study adopts qualitative research methods complemented by descriptive analysis to describe and understand the phenomenon being studied. This research result show that the implementation of CSR in the travel industry is still at varying stages, but there are already initiatives that show positive direction, such as educating the travelers about the importance of sustainability practices and investing in social projects that support the local economy.