Big Data for Sustainability: Examining the Role of Big Data Governance in Enhancing Sustainable Performance

The aim of this study is to identify the gap in the literature regarding the role of big data characteristic on the sustainable performance of the organization. In this research, the data were collected from public and private hospitals of Malaysia that were used big data techniques for sustaining the performance of hospitals. For this, questionnaire method for data collection was utilized and applied the structure modeling technique by using SPSS software. The results of 330 valid questionnaires disclose the effect of 3V’s on the data veracity, value and also on sustainable performance. The distinctive contribution of this research is to generate effect and novelty of the big data governance as a moderator between the data characteristics and value of data as well as data veracity. These findings help the management of hospitals to properly manage and understand the capabilities of the organization through which the organization could enhance its sustainable performances.