The Role of Subjective Norms in Transnational Healthcare–Seeking Behaviour of Diaspora: <i>Safety Valve</i> in Search of Well‐Being

ABSTRACT Social norms and social networks form social capital that enables migrants to undertake transnational healthcare‐seeking (THS) behaviour. The impact of social networks has been analysed extensively; however, the role of norms remains understudied. Subjective norms prescribe or proscribe specific behaviour in the form of injunctive and descriptive norms. This research, conducted on the Polish diaspora in the Benelux ( N = 1282), demonstrated that both injunctive and descriptive norms were significant in the THS and did not dissipate despite the length of residency. This study presents a profile of THS women without family obligations, with university degrees and in employment, who tend to be more prone to being guided by social norms when seeking THC. Norms seemed to contribute to their peace of mind, forming a safety valve and improving their transnational lives’ well‐being.