Entrepreneurial Resilience of Success in the Floriculture Industry

The floriculture industry is essential to the hospitality industry as it contributes to aesthetics, customer satisfaction, and overall guest experiences. This study is significant to floriculture industry as it creates awareness among plant enthusiasts with various level of competency and entrepreneurial behavior to harness collective approach in understanding market strategies and trends. This study is a descriptive research aimed to determine the entrepreneurial resilience of success, entrepreneurial behavior and entrepreneurial competency of the floriculture business in Eastern Samar of which fifty-one (N-51) individuals participated in the study using convenience sampling method who utilized an adopted survey questionnaire. Further, 58.82 percent were females, 60.78 percent of the total respondents have less than P10,000.00 level of income per month from floriculture business, of which 54.9 percent uses their family owned land, 25.4 percent personal property, 19.6 percent family+purchase and none of the respondents rented land for plant cultivation and propagation. In the category of business experience 40 percent (14 respondents) belongs to 5-7 years in business venture. Moreover, result shows that the entrepreneurial resilience of success was very high with the overall mean of 4.51; the entrepreneurial behavior and entrepreneurial competency were very positive with the overall mean of 4.34, and 4.48 respectively. However, further results revealed that the entrepreneurial behavior and competency were not significant to the entrepreneurial resilience of success in the floriculture business. Therefore, it is concluded that the entrepreneurial behavior and competence cannot predict the entrepreneurial resilience of success in the floriculture business in Eastern Samar. It is then recommended to conduct further studies to include other factors that can affect the sustainability of success in floriculture industry, including collective approach.