Research on Travel Happiness of Elderly People in Regular Public Transport

With the advent of an aging society, the travel needs of the elderly have garnered increasing attention. This study aims to explore the measurement of happiness in elderly people's regular bus travel and its influencing factors. The research employs a mixed-methods approach combining qualitative and quantitative analysis, utilizing questionnaire surveys to collect relevant data and construct a conceptual model of happiness in elderly people's regular bus travel. The study confirms the validity of the second-order relationships and the conceptual model, demonstrating that the five dimensions of service quality significantly impact travel emotions. Convenience, comfort, and safety have a significant effect on travel satisfaction, while reliability and attentiveness do not show a significant impact on satisfaction.