Исследование однородности восприятия и оценки организационной культуры работниками на предприятии сферы онлайн-торговли

The article presents the results of an empirical study of the subdominant features of the perception of organizational culture by employees in the online trading sector. It was revealed that the low level of the position held by the respondents contributes to their idea of the organizational culture as strict and formal (hierarchical), which leads to weak involvement in organizational processes and enhances their ability to adapt to the conditions of activity at the enterprise. At the same time, employees working remotely demonstrate a higher level of consistency, despite a relatively low understanding of the organization’s mission. They assess the management style as more loyal, and the typology of organizational culture as adhocracy. The data obtained indicate the importance of understanding the psychological essence of differences in the perception of organizational culture to create a favorable working environment that contributes to the overall effective functioning of the enterprise and the psychological comfort of employees. The identified problem opens up new directions for further study of the psychological features of involvement in the organizational culture of the subject of labor in the context of a dynamic transformation of the working environment, and the results obtained can be used in the practical activities of corporate psychologists and HR consultants.