Research on the Impact of Green Innovation Strategy of Manufacturing Enterprises on Green Innovation Performance

This study explores the impact of green innovation strategy of manufacturing enterprises on green innovation performance. Green innovation strategy includes technological innovation, management innovation and organizational innovation, and is an important measure taken by enterprises to cope with environmental pressure and sustainable development needs. This paper first analyzes the components of green innovation strategy and its potential impact mechanism on green innovation performance from a theoretical perspective, emphasizing the key role of information access convenience, transaction cost reduction and financial product diversification in this process. The study found that the implementation of green innovation strategy can significantly improve the green innovation performance of enterprises, which is specifically manifested in the increase in the number of green patents, the expansion of the market share of environmentally friendly products and the green improvement of production processes. In addition, policy support and the improvement of the external market environment also play an important role in promoting green innovation of enterprises. Based on the above analysis, this paper puts forward relevant policy recommendations, financial institution recommendations and household recommendations to promote the effective implementation of green innovation strategy and the continuous improvement of green innovation performance. Finally, the study points out the limitations of the current research and proposes future research directions, including cross-national comparative research and long-term effect analysis. Through this study, it is hoped that theoretical support and practical guidance will be provided for the green transformation of manufacturing enterprises and promote the sustainable development of enterprises.