Research and Enlightenment of Brazil’s Diversified Sports Diplomacy Strategy

Brazil’s sports diplomacy strategy is that the government regards sports as a diplomatic tool to enhance the country’s image, promote cultural exchanges, expand international cooperation and promote economic growth. As a sports power, represented by world-renowned projects such as football, beach volleyball and judo, sports are not only an important part of Brazilian culture, but also a key element in its foreign policy. However, domestic research on Brazil’s sports diplomacy strategy is still insufficient. This paper tries to start from the diversity of Brazil’s sports events, draw lessons from its achievements and experience in sports diplomacy, and analyze and refine the enlightenment to China’s sports diplomacy. This is of great reference value for China to enhance its cooperation with other countries, use sports activities as a soft power for cultural exchanges and national image building, and play a more constructive role in the promotion of diplomatic lines on the stage of international affairs.