The Study on the Strategy of Promoting Traditional Chinese Culture to Go Global Through the Translation of Film and Television Works

Traditional Chinese culture，the wisdom and essence of Chinese civilization, is the root of the Chinese nation, and plays a vital role in the process of cultural exchanges and mutual learning between China and the West. As an important medium for overseas dissemination of traditional Chinese culture, film and television works shoulder the important mission of shaping and disseminating China's national image to the outside world. The export of film and television works enhances the understanding of Chinese history and culture around the world. Excellent film and television works reach the world through translation as a bridge. This study first analyzes the characteristics of the language in film and television works, and then summarize the translation strategies from language and culture perspectives. Finally, opinions and suggestions are put forward to develop the students’ translation skills and overall abilities to adapt to the rapid development of the film and television industry and the new trend of overseas dissemination of film and television works.