Does social innovation promote the crowdfunding of technological projects

Promoters increasingly turn to crowdfunding platforms to finance and realise their projects. These platforms are an interesting alternative to traditional bank financing. Studies show that certain characteristics of the projects submitted, and their promoters influence the success of a crowdfunding campaign (target amount obtained or exceeded), particularly when the project is associated with social innovation. Based on data from 103 technological projects financed on the Kickstarter platform, our study shows that the number of contributors positively influences funding. However, our results reveal that technological projects associated with social innovation are less funded than those unrelated to it, suggesting that projects aimed at addressing social issues and generating positive community impact are perceived as less interesting by potential contributors. The results of this study provide further insights into the financing discourse of technological projects qualified as social innovation through crowdfunding.