An Empirical Study of Key Critical Factors of Consumer’s Buying Behavior in the Union Cooperative Hypermarket in Dubai, UAE

Union Coop is a chain of retail stores located across the emirate of Dubai. This store is specially designed to attract the Emirati customers but serves for all other nationalities. The critical factors involved in the success of business and operational excellence of the stores are price, quality, service and variety. The surge in the number of stores, increased customers are evidence that business has reached the optimality in Union Coop stores. The critical factors involved in the business success and operational excellence are analyzed through the customers buying behavior at stores.