The State of Cross-border E-commerce Supply Chain Management in Guangzhou and its Optimisation Countermeasures

This article discusses the current status and challenges of cross-border e-commerce supply chain management in Guangzhou, a key hub for China's international trade. With the rapid growth of e-commerce and globalization, Guangzhou has become a significant player in the cross-border e-commerce sector. However, despite the vast opportunities, there are several logistical, regulatory, and operational challenges that impact the efficiency of supply chain management. The article highlights the strengths of Guangzhou's e-commerce model and identifies key optimization countermeasures to enhance the performance and resilience of its cross-border e-commerce supply chains.