Understanding Business Model Construction Regarding Neuron Structure: Synapsis

Neuroscience is getting more attention for management and organization studies in the literature. It is widely used in different fields such as organizational behavior, marketing, leadership, strategic management, finance, and human resources. Business model construction is analyzed regarding the neuroscience approach in this study. To discover the connection between them, three propositions are presented in the study. The proposed propositions regarding literature studies are explained. The proposed propositions aim at establishing a successful business model taking into account neuron structure and synapsis process. This study will shed light on lights relationship between elements of the business model regarding synapsis in neuroscience. It will be used as a guide to sustain the success of the business models. Also, the study will fill the gap in business model studies in neuroscience.