Factors Influencing Smartphone Satisfaction among Generation Z: A Contemporary Analysis

This study investigates the key factors affecting smartphone user satisfaction among Generation Z. The study uses a sample of Gen Z consumers to examine the impact of five critical factors—features, price, brand, durability, and after-sales service on overall user satisfaction. Using a quantitative approach, the study shows that all five factors have a positive impact on user satisfaction, with after-sales service having a significant effect followed by durability and price. The findings show that although features and brand names are important, Gen Z consumers in Bangladesh emphasize the reliability of after-sales support and the durability of their devices. The study provides valuable insights for smartphone manufacturers and retailers who want to increase customer satisfaction among this population. The results also provide a basis for further research on Gen Z’s evolving preferences for technological advances and cultural change.